§ Mr. FabricantTo ask the Secretary of State for Defence if he will list the projects undertaken by his Department since 1 May 1997 to research public reaction to(a) Government policies and (b) potential new policies; and if he will place the results of the research in the Library. [46681]
199W
§ Dr. Reid[holding answer 30 June 1998]: Research into public opinion formally commissioned by my Department since 1 May 1997 is set out in the table. This concentrates on Service recruiting issues. In addition, on March 5 this year we published a Green paper, "Defence diversification—getting the most out of defence technology".
Public opinion research commissioned by MOD since 1 May 1997 Date Description June 1997 RAF advertising strategy August 1997 Navy advertising evaluation August 1997 Technicians Target market research August 1997 RAF Degree Package research August 1997 Army Presentation Team—evaluation September 1997 Attitudes to NATO October 1997 'Be the Best' branding research October 1997 Territorial Army advertising development research January 1998 Image of RAF/reactions to advertising concepts February 1998 Army fitness video research March 1998 RAF attitude survey and advertising tracking March 1998 Army Campaign Development research March 1998 Catterick Garrison Radio Trade evaluation March 1998 SGE and OM qualitative research March 1998 OG8 Dropout research May 1998 Evaluation of marketing effects on walk-ins to AFCO IACIO offices May 1998 Advertising tracking May 1998 Public presentation of the SDR June 1998 'Be the Best' tracking research September 1998 Events evaluation research November 1998 Army Ethnic Minority Initiative evaluation December 1998 Officer profiling research