§ Mrs. Roche
Our aims are to ensure that: British companies are fully briefed on those areas which present good commercial opportunities for them in South Korea; and South Korea is aware of our capabilities in those same areas. In carrying this out we have a responsibility to advise our companies of the practicalities of doing business in South Korea. This is particularly relevant with the present economic situation.
As a tool to achieve this, in June 1997, I launched a set of publications called "Trading with Korea"; they provide factual information on specific issues that affect British companies doing business there. These publications are available free of charge from my Department. My Department is working closely with the Business Links: to promote these publications: and to offer companies targeted briefing on doing business in South Korea.