The Earl of Carlisleasked Her Majesty's Government:
Whether they will convert the audio-visual part of "The Army and Its People" presentation, shown in Parliament on 25 November, into a film which could be shown on television to promote the British army as a vocation and career for young people. [HL106]
§ Lord GilbertI thank the noble Earl for his interest in "The Army and Its People" presentation, shown in Parliament on 25 November, and for his helpful suggestion. This presentation is primarily designed to be delivered at a very personal level, in a lecture hall. The presentation is inter-active and, as such, is not easily transferable to film. The Army is, however, involved in a number of projects to promote the Army as a vocation and career of first choice for young people from a broad cross-section of society. At present there are five television documentaries, either completed or under way, about various aspects of life in the Army. In addition, recruit marketing utilises TV advertising, radio, press, videos and the internet, all of which inform in a visually appealing manner.