HC Deb 17 June 1997 vol 296 c120W
Shona McIsaac

To ask the Secretary of State for National Heritage if he will take steps to promote British seaside resorts(a) in the United Kingdom and (b) abroad. [3164]

Mr. Tom Clarke

Breaking New Ground identified the promotion of traditional tourist destinations as a priority for the English Tourist Board, to help them achieve the standards visitors now demand. In promoting Britain abroad, the British Tourist Authority seeks to identify groups of consumers most likely to be persuaded to come to Britain and to build its campaigns, like Waterfront Britain, which promotes holidays in coastal regions, around their interests.