§ Mr. Matthew TaylorTo ask the Secretary of State for Transport if he will list(a) his Department's budgeted expenditure on (i) advertising, (ii) publicity and (iii) public information campaigns for the period January to March 1997 and (b) the actual expenditure on (1) advertising, (2) publicity and (3) public information campaigns in the period January to March in each of the past five years. [13463]
§ Mr. BowisMost of the Department of Transport's publicity comprises public information campaigns on safer road use. It is not possible to separate advertising, publicity and public information; therefore, the answer is provided in an alternative format to that requested. The major advertising campaigns are planned for the most appropriate time of year with the bulk of the publicity budget spent on the "Kill Your Speed" campaign in May and September and the "Drink Drive" campaign in June and December. The majority of supporting publicity expenditure is on-going and cannot be specifically dated.
Table A: Budgeted expenditure on publicity campaigns for the period January to March 1997 Campaigns in period January to March Budgeted expenditure January to March (£)1 Budgeted expenditure for all campaigns in full financial year (£) 1997 Child road safety 500,000 9,648,000 Kill Your Speed 350,000
Table (b): The main publicity campaigns for the period run from January to March for the past five years Year Campaigns in period January to March Expenditure January to March (£)1 Expenditure for all campaigns in full financial year (3) 1992 — 2— — 1993 Seat belts 990,000 8,760,000 Cycle helmets 288,000 1994 Seat belts 584,000 8,275,000 1995 Child road safety 300,000 8,039,000 Pass Plus 190,000 1996 Pass Plus 160,000 8,356,000 Child road safety 470,000 Child seat belts 195,000 Kill Your Speed 280,000 Railtrack 831,000 1 Figures include advertising expenditure and supporting publicity where applicable. 2 I will write to the honourable member with the figures for the period January to March 1992.