HC Deb 12 November 1996 vol 285 c110W
Mrs. Roche

To ask the President of the Board of Trade what has been the cost of advertising business links. [3259]

Mr. Page

The total cost of the national advertising campaign and supporting publicity activities for business link in 1996–97 will be £4 million. A survey of business link target client companies following the July wave of advertising showed that the campaign was increasing their awareness and understanding of business link. A further survey will be conducted following the present wave of advertising which ends in mid-November.

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