§ Mrs. RocheTo ask the President of the Board of Trade what has been the cost of advertising business links. [3259]
§ Mr. PageThe total cost of the national advertising campaign and supporting publicity activities for business link in 1996–97 will be £4 million. A survey of business link target client companies following the July wave of advertising showed that the campaign was increasing their awareness and understanding of business link. A further survey will be conducted following the present wave of advertising which ends in mid-November.