§ Mr. Jim CunninghamTo ask the President of the Board of Trade what proposals he has to ensure that alco-pop drinks are not marketed to under-18s. [1804]
Mr. John M. TaylorThe Government believe that self-regulation is the most effective way to control alcohol advertising. We welcome the responsible approach taken by the Portman Group and its members in drawing up a voluntary code of practice for the packaging, marketing and sale of alcoholic soft drinks in response to concerns about these drinks and their appeal to young people. There is, therefore, no need for action by Government in this area.