Mr. John D. TaylorTo ask the Secretary of State for Northern Ireland what was the total expenditure incurred in the production and advertising of the "Never Ever Drink and Drive" campaign on(a) television, (b) radio and (c) printed media. [19868]
§ Mr. MossThe information is as follows:
- Television: £328,6001
- Radio: Nil
- Printed media: £17,400
1Includes contribution from private sector.
543W
Mr. TaylorTo ask the Secretary of State for Northern Ireland when the production and advertising of the "Never Ever Drink and Drive" campaign went to(a) public tender and (b) quotation. [19870]
§ Mr. MossThe Northern Ireland Department of the Environment advertising agency briefed film production companies on 14 August 1995. Their quotations were submitted on 24 August 1995.
Public tendering rules do not apply to the purchase of advertising time and space. Production costs for the "Never Ever Drink and Drive" campaign were subject to quotation and extensive negotiation with all candidates during the months of September and October 1995.
Mr. TaylorTo ask the Secretary of State for Northern Ireland what rules and regulations covered the tendering and awarding of the "Never Ever Drink and Drive" campaign; and how many tenders were requested. [19869]
§ Mr. MossThe Northern Ireland Department of the Environment appointed the advertising agency, McCann-Erickson Belfast, by public tender, to carry out its road safety advertising campaigns. The "Never Ever Drink and Drive" campaign is part of that contract and the successful production company appointed to produce the television and cinema commercial was selected from bids from eight competing firms.
There are no published guidelines or regulations for advertising agencies when selecting production companies to produce a film.