§ Lord Jenkins of Putneyasked Her Majesty's Government:
Whether they are aware that the law prohibiting the employment of children is widely unenforced; whether they have any plans to achieve more general observance; and whether the use of babies in television advertising is legal.
§ The Parliamentary Under-Secretary of State, Department of Health (Baroness Cumberlege)The law permits children to work in suitable jobs, and for a limited number of hours, from the age of 13. Local authorities have responsibility for enforcing this law. The use of babies in television advertising is legal, subject to compliance with the Children (Performances) Regulations 1968.