Mr. John M. Taylor
No. The Advertising Standards Authority was established to supervise the advertising code of practice. Self-regulation backed by the Control of34W Misleading Advertisements Regulations 1988 works well and is the most effective way to protect consumers against misleading and offensive advertising.
Anyone who wants to complain about a decision made by the Advertising Standards Authority can apply in the first instance to the independent chairman, Lord Rodgers of Quarry Bank, for a review of that decision. They can also refer their complaint to the Director General of Fair Trading.