§ Mr. DafisTo ask the President of the Board of Trade if he will introduce legislation to replace the Advertising Standards Authority with a statutory body. [37754]
Mr. John M. TaylorNo. The Advertising Standards Authority was established to supervise the advertising code of practice. Self-regulation backed by the Control of34W Misleading Advertisements Regulations 1988 works well and is the most effective way to protect consumers against misleading and offensive advertising.
§ Mr. DafisTo ask the President of the Board of Trade what procedures are available to people who wish to make complaints about decisions made by the Advertising Standards Authority. [37783]
Mr. TaylorAnyone who wants to complain about a decision made by the Advertising Standards Authority can apply in the first instance to the independent chairman, Lord Rodgers of Quarry Bank, for a review of that decision. They can also refer their complaint to the Director General of Fair Trading.