§ Mr. DonohoeTo ask the Secretary of State for Health what promotional and public information campaigns his Department is(a) currently running and (b) planning to run during the next six months; and for each campaign
74W
£ million Campaign description 1991–92 1992–93 1993–94 1994–95 1995–96 11996–97 AIDS Travel Safe — — 0.64 0.27 — — Blood Donor Recruitment 1.03 0.98 1.58 1.15 1.33 1.29 Children's Act 0.73 — — — — — Community Care — 1.29 0.54 — — — Cot Deaths 1.61 — — — — — Drug and Solvent Abuse 3.92 4.97 5.38 4.44 — — Elderly Health 0.53 — — — — — Food Hygiene/Safety 0.34 0.43 0.35 — — — GP Out of Hours — — — — 0.86 — Health of the Nation 1.01 2.66 — — — — HOTN Mental Illness — — — 0.60 — — HOTN Unwanted Pregnancy — — 0.41 — 0.67 — Health Service Professions 3.91 0.96 0.95 1.32 0.98 1.95 Immunisation — — 0.22 — — — Maternity — — — — — 0.25 Organ Donation — 1.99 1.31 1.58 1.68 — Patient's Charter 3.11 0.81 — — — — Women's Health 0.51 — — — — — Unification of Prescription Charges — — — — 0.30 — Patients not Paper — — — — 0.08 0.08 1 Estimated expenditure. (i) how much it will cost, (1) in total and (2) to his Department, (ii) what agencies or bodies are undertaking the work and (iii) what is its planned duration. [7406]
§ Mr. HoramPromotional and public information campaigns run by the Department are described as multi-media campaigns containing national and/or regional advertising. The total estimated cost of these campaigns is £3,488,000 in 1996–97, of which £1,335,000 is for advertising. In addition, the Department runs a number of other publicity campaigns, for example health of the nation, overseas travel and help with health costs. These use a wide range of different media, including publications, videos, teleresponse lines and exhibitions. Decisions have not been made on the use of national and/or regional advertising for 1997–98. Other information requested for the current year is in the table.
Campaign Advertising Agency Planned duration Maternity Ogilvy and Mather 2 weeks Health services Media System Ltd. All year Professional recruitment Saatchi and Saatchi 2 weeks National Blood publicity Euro RSCG Wnek Gosper 2 × 3 weeks Mustoe Merrimann 2 weeks
§ Mr. DonohoeTo ask the Secretary of State for Health how much his Department has spent on promotional or public information campaigns in each of the last five years; and how much he estimates will be spent on these campaigns during the (i) current and (ii) next financial years. [7534]
§ Mr. HoramPromotional and public information campaigns run by the Department are described as multi-media campaigns containing national and/or regional advertising. In addition, the Department runs a number of other publicity campaigns, for example, keep warm keep well, overseas travel and help with health costs. These use a wide range of different media including publications, videos, teleresponse lines and exhibitions. Decisions have not been made on the 1997–98 publicity programme. Other information for campaigns which include national and/or regional advertising is in the table.