§ Mr. IllsleyTo ask the Secretary of State for Northern Ireland if he will provide a breakdown of expenditure on activities to promote Northern Ireland as an industrial development location, including overseas representation, public relations and advertising, promotional aids, visits, seminars, exhibitions, sponsorships of research in the Industrial Development Board for Northern Ireland for 1994–95 and 1995–96. [26229]
§ Mr. Ancram[holding answer 22 April 1996]: In 1994–95 and 1995–96, the Industrial Development Board for Northern Ireland, to promote Northern Ireland as a industrial development location, spent as follows:
369W
- 1994–95: 5,781 (£000)
- 1995–96: 6,222 (£000s).
These figures comprise:
1994–95 1995–96 Representation outside Northern Ireland 2,779 2,724 Public Relations 1,434 1,438 Advertising 119 624 Promotional Aids 1,278 1,295 Visits 61 31 Seminars/Exhibitions 110 110 Sponsorship of Research Nil Nil Total 5,781 6,222 The marked increase in advertising expenditure in 1995–96 over 1994–95 was to allow the Industrial Development Board to gain the maximum publicity from President Clinton's successful visit to Northern Ireland in December 1995. Representations outside Northern Ireland include Great Britain.