§ Mr. HinchliffeTo ask the Secretary of State for National Heritage, pursuant to his answer of 9 March,Official Report, column 280, who is responsible for establishing the accuracy of local claims regarding the origins of historical figures used in terms of tourism promotion. [16044]
§ Mr. Dorrell[holding answer 27 March 1995]: Where such claims are made in advertisements or sales promotions, these must conform with the appropriate self-regulatory codes of practice. These require advertisements and sales promotions to be legal, decent, honest and truthful.
Certain claims must also comply with the Trade Descriptions Act 1968, which makes it an offence for a trader knowingly or recklessly to make a false or misleading statement about the nature of services, accommodation or facilities. This Act is enforced by local authority trading standards departments.