§ Mrs. Browning
According to Meat and Livestock Commission estimates, our meat exports were worth nearly £1 billion in 1994. But it makes sense to increase these further. That is why in, for example, the beef sector we have in hand action to improve the quality of dairy beef, to open up new export markets; to develop the welfare friendly veal market; and to encourage the use of dairy breed beef in meat processing. We are also working with the industry on stepping up promotion of sheep carcass meat in our chief export markets.