Dr. John CunninghamTo ask the Secretary of State for National Heritage what steps he is taking to promote west Cumbria as a destination for leisure travel.
§ Mr. DorrellGrant in aid to the English tourist board supports a range of development and marketing programmes which benefit tourism in all parts of England. Many of these are delivered by the regional tourist boards, including the Cumbria tourist board, which receive substantial funding from the ETB. The CTB will receive a block grant of £342,000 in the current financial year, and can also bid for support for specific projects from the ETB's £2.25 million tourism development fund.
Tourism in west Cumbria also benefits from the overseas activities of the British Tourist Authority. The CTB is now part of the BTA's marketing consortium "England's North Country" which provides a higher profile for the area in overseas markets.