§ Mr. Andrew Smith
To ask the Secretary of State for Health whether the crown forming part of the blood transfusion service logo has been removed permanently from the new design; what are the reasons for changing the design; what consultation was undertaken over the design of the logo; and whether formal authorisation has been obtained for the removal of the crown.
§ Mr. Sackville
The National Blood Service logo was introduced in April 1994 as one part of the National Blood Authority's identity and communications review. The review, which included consultation with blood donors and blood service staff, indicated that the design of the current logo best reflects the service provided by the NBA. There are no plans to change the design.
Official advice was that it was not necessary to seek formal permission to remove the crown from the logo.