HC Deb 14 December 1995 vol 268 cc762-4W
Mr. Dobson

To ask the Secretary of State for Defence if he will list all qualitative and quantitative research projects and surveys carried out for his Department into aspects of public attitudes and opinions(a) in general and (b) in relation to specific policy proposals in each of the past three years to December 1995, indicating for each project or survey (i) the date on which the research was commissioned, (ii) the amount which his Department spent, (iii) who carried out the research, (iv) the number of people surveyed or taking part, (v) the location and time scale and (vi) which individuals and organisations have been given access to the findings. [5989]

Mr. Soames

The information is as follows:

Date Survey title Commissioned by Report due/done Sample size
November 1992 ACIO Research Army February 1993 2.000
December 1992 Army Officer Creative Development Research Army February 1993 49
March 1993 Recruitment Advertising Strategy Research RAF June 1993 35
May 1993 Officer Advertising Creative Development Research Army June 1993 72
December 1993 NECL Creative Development MOD January 1994 10

Date Survey title Commissioned by Report due/done Sample size
Research
December 1993 Soldier Slogan Research Army December 1993 Not Known
February 1994 Advertising Strategy Development Research RN May 1994 120
March 1994 University Finalists Survey MOD July 1994 Not Known
March 1994 NELC Research MOD June 1994 2,400
May 1994 Slogan Confirmation and Creative Development Research Army June 1994 118
June 1994 Army Recruitment Targeting Research Army July 1994 900
June 1994 Asians Language and Communication Survey RN July 1994 3,000
August 1994 NELC tracking—Autumn 1994 MOD November 1994 4,800
September 1994 Army Recruiting Advertising Tracking Army November 1994 2,000
November 1994 Potential Officers Career Literature RAF February 1995 250
December 1994 Army Tracking Stage 2 Army April 1995 2,000
January 1995 Tne Recruitment of Ethnic Minorities into the Armed Forces the Armed Forces RAF September 1995 5,000
February 1995 NELC Tracking—Spring 1995 Army May 1995 4,800
February 1995 Welbeck—2 Army April 1995 400
February 1995 MORI Undergraduate Study Army May 1995 1,500
March 1995 Officers Commissions Research Army June 1995 300
March 1995 Research into the effectiveness of RNPT Presentations and audience targeting strategy RN May 1995 1,200
April 1995 New Reserves Forces Legislation MOD August 1995 Not Known
May 1995 Soldiers Creative Advertising Development Research Army June 1995 30

Date Survey title Commissioned by Report due/done Sample size
June 1995 Advertising Tracking—Summer 1995 Army July 1995 2,000
July 1995 Officer Advertising Creative Development Research Army August 1995 45
September 1995 Advertising Tracking—October 1995 Army October 1995 2,000
September 1995 Recruitment Conversion Rates Army November 1995 125
October 1995 Navy Advertising Strategy Review RN Novembet 1995 50
October 1995 Soldier Recruitment Advertising Campaign Army November 1995 336
October 1995 Advertising Tracking—November 1995 Army November 1995 2,000
October 1995 TA Recruitment Advertising—Communication Research Army December 1995 300
November 1995 RAF Marketing Review Research RAF December 1995 2,103

The findings of the surveys arc used for internal management purposes and are not normally available outside my Department. The costs of each survey and the identity of the individual companies are commercial in confidence.