§ Mr. DobsonTo ask the Secretary of State for Defence if he will list all qualitative and quantitative research projects and surveys carried out for his Department into aspects of public attitudes and opinions(a) in general and (b) in relation to specific policy proposals in each of the past three years to December 1995, indicating for each project or survey (i) the date on which the research was commissioned, (ii) the amount which his Department spent, (iii) who carried out the research, (iv) the number of people surveyed or taking part, (v) the location and time scale and (vi) which individuals and organisations have been given access to the findings. [5989]
§ Mr. SoamesThe information is as follows:
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Date Survey title Commissioned by Report due/done Sample size November 1992 ACIO Research Army February 1993 2.000 December 1992 Army Officer Creative Development Research Army February 1993 49 March 1993 Recruitment Advertising Strategy Research RAF June 1993 35 May 1993 Officer Advertising Creative Development Research Army June 1993 72 December 1993 NECL Creative Development MOD January 1994 10
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Date Survey title Commissioned by Report due/done Sample size Research December 1993 Soldier Slogan Research Army December 1993 Not Known February 1994 Advertising Strategy Development Research RN May 1994 120 March 1994 University Finalists Survey MOD July 1994 Not Known March 1994 NELC Research MOD June 1994 2,400 May 1994 Slogan Confirmation and Creative Development Research Army June 1994 118 June 1994 Army Recruitment Targeting Research Army July 1994 900 June 1994 Asians Language and Communication Survey RN July 1994 3,000 August 1994 NELC tracking—Autumn 1994 MOD November 1994 4,800 September 1994 Army Recruiting Advertising Tracking Army November 1994 2,000 November 1994 Potential Officers Career Literature RAF February 1995 250 December 1994 Army Tracking Stage 2 Army April 1995 2,000 January 1995 Tne Recruitment of Ethnic Minorities into the Armed Forces the Armed Forces RAF September 1995 5,000 February 1995 NELC Tracking—Spring 1995 Army May 1995 4,800 February 1995 Welbeck—2 Army April 1995 400 February 1995 MORI Undergraduate Study Army May 1995 1,500 March 1995 Officers Commissions Research Army June 1995 300 March 1995 Research into the effectiveness of RNPT Presentations and audience targeting strategy RN May 1995 1,200 April 1995 New Reserves Forces Legislation MOD August 1995 Not Known May 1995 Soldiers Creative Advertising Development Research Army June 1995 30
Date Survey title Commissioned by Report due/done Sample size June 1995 Advertising Tracking—Summer 1995 Army July 1995 2,000 July 1995 Officer Advertising Creative Development Research Army August 1995 45 September 1995 Advertising Tracking—October 1995 Army October 1995 2,000 September 1995 Recruitment Conversion Rates Army November 1995 125 October 1995 Navy Advertising Strategy Review RN Novembet 1995 50 October 1995 Soldier Recruitment Advertising Campaign Army November 1995 336 October 1995 Advertising Tracking—November 1995 Army November 1995 2,000 October 1995 TA Recruitment Advertising—Communication Research Army December 1995 300 November 1995 RAF Marketing Review Research RAF December 1995 2,103 The findings of the surveys arc used for internal management purposes and are not normally available outside my Department. The costs of each survey and the identity of the individual companies are commercial in confidence.