HC Deb 20 April 1995 vol 258 cc232-5W
Mrs. Ann Taylor

To ask the President of the Board of Trade if he will list each non-departmental public body and agency for which he has responsibility and, for each, list separate figures for the spending by that body or agency on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotional materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising for each year since 1979–80 or for each year of its existence if it has been created since then; and what are his latest estimates of (a) to (f) for the years 1994–95 and 1995–96. [1176221]

Mr. Heseltine

The NDPBs sponsored by my Department are listed in the publication "Public Bodies 1994", copies of which are available in the Library of the House. The other information requested is not available centrally and could not be compiled without incurring disproportionate cost.

The DTI's executive agencies are detailed on pages 80 to 84 of my Department's annual report—Cm 2804—which is also available in the Library of the House. I have asked the chief executives of these agencies to write direct to the hon. Member giving the other information requested.

Letter from P. R. S. Hartnack to Mrs. Ann Taylor, dated 20 April 1995: The President of the Board of Trade has asked me to reply on behalf of the Patent Office to the parliamentary question tabled by you on 28 March 1995. Promotional expenditure of the Patent Office since its inception as an executive agency (in March 1990) is shown below in the format requested:

£000
Newspaper advertising Other promotional matters and activities Total Proportion of total on recruitment advertising (per cent.)
actual
1990–91 56 580 636 1.1
1991–92 71 813 884 2.5
1992–93 398 989 1,387 0.6
1993–94 409 1,136 1,545 0.0
forecast
1994–95 228 643 871 0.8
1995–96 156 450 606 1.0

There has been no expenditure on television and radio advertising in the period shown. The main objective of our advertising is to encourage British companies, and individuals, to obtain patents, trade marks and registered design protection; and thus to promote innovation and the international competitiveness of British industry and commerce through intellectual property rights.

Letter from John Hobday to Mrs. Ann Taylor, dated 20 April 1995: I am replying to your Question of 28 March to the President of the Board of Trade in which you asked for information on expenditure on promotional activities by non-departmental public bodies and agencies for which he has responsibility. The accounts Services Agency was created in October 1991, since when it has had no spending on television, radio or newspaper advertising. It had however spent some £26,000 on other promotional material and activities as follows:

£
1992–93 5,600
1993–94 8,300
1994–95 112,100
1Estimated. None of the advertising was in respect of equipment.

You will wish to know that the Accounts Services Agency ceased to be an agency on 31 March after which the services provided by it were contracted-out to the CSL Group Limited.

Letter from David Durham to Mrs. Ann Taylor, dated 20 April 1995: You recently tabled a Parliamentary Question asking about the total expenditure on all forms of advertising, promotional materials and activities, by non-departmental public bodies and agencies since 1979. Following the answer given by the President of the Board of Trade, I am replying as Chief Executive of Companies House which became an Executive Agency of the Department of Trade and Industry in November 1988. Companies House Executive Agency advertising expenditure in £000 is as follows:

Year (a) TV (b) Radio (c) Newspapers (d) Other (e) Total
1989–90 0 0 incl. in D 303 303
1990–91 0 0 224 174 398
1991–92 0 0 190 137 327
1992–93 0 0 332 168 500
1993–94 0 80 122 164 366
1994–95 0 0 174 205 379
Total 0 80 1,042 1,151 2,273
The estimate for 1995–96 is: 0 0 200 276 476

These figures include expenditure on advertising to raise the awareness of Late Filing Penalties and to inform and remind companies of the due dates for filing; on exhibitions, literature and leaflets, and on publications including the annual report to Parliament.

It is not possible to give precise figures on the amount of our budgets spent on recruitment advertising. While not included in the above figure, it is between 1% and 2% of the total at column (e). On the handful of occasions when a recruitment agency has been involved, the fee has covered advertising, sifting, preliminary interviews etc.

I hope this is helpful to you.

Letter from Peter Joyce to Mrs. Ann Taylor, dated 20 April 1995: The President of the Board of Trade has asked me to reply to your Question about expenditure on advertising and on other promotional materials and activities. The Insolvency Service, which became an Agency in March 1990, does not place advertisements or produce promotional material of its functions. It does however publish an Agency Annual Report, at a cost of some £13,000 for the 1993–94 report. Recruitment advertising is undertaken from time to time at both national and local level. Expenditure was devolved to the Agency from 1993–94. The amounts expended have been £14,900 for 1993–94 and £4,594 for 1994–95. Official Receivers of The Insolvency Service are required to place in newspapers and other journals, notices concerning specific matters relating to individual insolvency cases, for example a notice of the making of a bankruptcy order. The cost of these are a charge on the estates of the bankrupts and companies in compulsory liquidation to which they relate.

Letter from W. Edgar to Mrs. Ann Taylor, dated 20 April 1995: I refer to your Parliamentary Question to the President of the Board of Trade on the subject of advertising for each non-departmental public body and agency for which he is responsible. NEL has not incurred any expenditure on either television advertising or radio advertising. The total expenditure on newspaper advertising and other promotional materials and activities is shown on the attached schedule together with the proportion of that total which was spent on recruitment advertising. The period covered is from financial year 1992/93 which is when the data started being recorded in the detail you require. I trust you will fine the information satisfactory for your purposes.

NEL Executive Agency
Financial year Total expenditure £ Recruitment as percentage
1992–93 38,010 9
1993–94 59,437 24
1994–95 43,689 35
1995–96 45,000 5

Letter from Seton Bennett to Mrs. Ann Taylor, dated 20 April 1995:

EXPENDITURE ON ADVERTISING The President of the Board of Trade has asked me to reply on behalf of the National Weights and Measures Laboratory to your question about expenditure on advertising. While NWML takes every opportunity to bring its activities to the attention of interested parties, the use of paid advertising is rare and there has been no such expenditure since 1992. Expenditure in previous years, for which figures are not readily available, was limited to occasional advertisements in specialist journals. For 1995–96 advertising expenditure is likely to be £5,000. For 1993–94 expenditure on promotional materials and activities was £8,245.67. In 1995–96, this is likely to increase to approximately £9,500. Expenditure on recruitment advertising has been restricted to local newspapers and amounts to approximately £1500 over the last five years.

Letter from Dr. Peter Clapham to Mrs. Ann Taylor, dated 20 April 1995: I am writing in response to your question to the President of the Board of Trade about expenditure on advertising and promotional activities by agencies for which he is responsible. NPL became an Executive Agency in July 1990. NPL does not use television or radio advertising, and we record expenditure on recruitment advertising separately from expenditure on other forms of advertising and promotion. The table below sets out (i) NPL's annual expenditure on recruitment advertising; (ii) expenditure on publicity, which covers the external cost of advertisements in the technical press, exhibitions and other promotional activities and materials; and (iii) the approximate amount of expenditure within (ii) accounted for by paid advertisements in the print media. All figures are in £000.

A TV B Radio C Newspapers Magazine D Other publicity E Recruitment F Year totals
1990–91 Nil Nil 171,426 1171,426
1991–92 Nil Nil 216,166 1216,166
1992–93 Nil Nil 2229,579 59,643 289,222
1993–93 Nil Nil 38,018 149,786 57,149 244,953
1994–95 (Estimated) Nil Nil 19,129 192,505 47,500 259,134
1995–96 Projection Nil Nil 40,000 245,000 40,000 325,000
1Expenditure for columns C, D and E are not kept separately 1990–92.
2Expenditure for columns C and D not kept separately 1992–93.