HC Deb 10 May 1994 vol 243 cc91-3W
Mr. Barron

To ask the Secretary of State for National Heritage, pursuant to his answer of 19 April,Official Report, column 425, what was the maximum amount in cash terms of allowable expenditure on sports sponsorship by tobacco manufacturers under the terms of the voluntary agreement in each of the years given in the table; and what are his projections of the maximum amounts allowable for the next five years.

Mr. Brooke

The maximum expenditure by tobacco manufacturers on sports sponsorship allowed under the current voluntary agreement is based on the expenditure in 1985–86, increased in line with inflation. The values, rounded to the nearest £1,000, are as follows:

£
1985–86 8,252,000
1986–87 8,582,000
1987–88 8,881,000
1988–89 9,580,000
1989–90 10,357,000
1990–91 11,210,000
1991–92 11,662,000

No projections have been made for the next five years.

Mr. Barron

To ask the Secretary of State for National Heritage, pursuant to his answer of 19 April,Official Report, column 425, if he will publish the full returns submitted to his Department by the tobacco manufacturers.

Mr. Brooke

The full returns, submitted on behalf of the Tobacco Advisory Council, are as follows:

Year Fees to organizers/governing bodies £ Costs of advertising/promotional material £
1985–86 5,635,000 2,617,000
1986–87 5,887,000 1,812,000
1987–88 5,523,000 388,000
1988–89 5,004,000 325,000
1989–90 6,596,000 657,000
1990–91 6,878,000 752,000
1991–92 8,294,000 687,000

Mr. Barron

To ask the Secretary of State for National Heritage, pursuant to his answer of 19 April,Official Report, column 425, what definition of expenditure on sports sponsorship the Government use when requiring tobacco manufacturers to provide information under the terms of the voluntary agreement.

Mr. Brooke

Paragraph 7 of the voluntary agreement clearly defines the information that tobacco manufacturers are required to provide. A list of recognised sporting activities is at appendix 2 to the agreement. Any doubts over the interpretation of the voluntary agreement would be resolved between the tobacco industry and the Minister for Sport.

Mr. Barron

To ask the Secretary of State for National Heritage, pursuant to his answer of 19 April,Official Report, column 425, what is his estimate of the total expenditure on sports sponsorship in the United Kingdom for each of the years listed in his table.

Mr. Brooke

Estimates of the overall size of the sports sponsorship market are as follows:

£ million
1985 128
1986 146
1987 164
1988 182
1989 200
1990 223
1991 238
1992 239

Mr. Barron

To ask the Secretary of State for National Heritage, pursuant to his answer of 19 April,Official Report, column 425, what verification the Government require of the returns submitted by tobacco manufacturers under the terms of the voluntary agreement.

Mr. Brooke

The figures from the tobacco manufacturers are verified by their own auditors, and the aggregate figures are supplied by a firm of chartered accountants.