§ Mr. Matthew Taylor
To ask the Secretary of State for the Home Department, pursuant to his answer of 2 March,Official Report, column 735, what was the cost of (a) the February 1993 phase and (b) the September 1993 phase of the car crime prevention campaign.
§ Mr. Charles Wardle
The campaign did not run during February 1993. There was a burst of national television advertising during January 1993, which cost £500,000.
A further burst of national advertising and promotions ran from May to the middle of September 1993 on television, posters, bus-sides, local press and radio at a cost of £3,419,185.