HC Deb 10 March 1994 vol 239 cc330-1W
Mr. Matthew Taylor

To ask the Chancellor of the Exchequer, pursuant to his answer of 23 February,Official Report, columns 271–72, what were the results from monitoring the sales of the £5 coronation crown before and after the advertising campaign.

Mr. Nelson

Research showed that the advertisements increased public awareness of the circulating standard £5 coronation anniversary crown. There were also significant increases in the number of crowns issued after the advertisements appeared. Total issues of 1.7 million coins were therefore higher than they would otherwise have been.