§ Mr. Matthew TaylorTo ask the Prime Minister (1) if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by the Cabinet Office(a) in the current financial year and (b) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising;
(2) if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by the Office of Public Service and Science and his agencies (a) in the current financial year and (b) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising;
(3) if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by the Central Office of Information (a) in the current financial year and (b) planned for 1994–95, showing for each one the objectives and mechanisms for assessing the effectiveness of the advertising.
§ Mr. David DavisI have been asked to reply.
Television, radio and newspaper advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by the Cabinet Office, including the Office of Public Service and Science and its agencies, in the curent year are listed. In addition, newspapers 769W advertising is used for recruitment. The Central Office of Information conducts no television advertising, newspaper
Campaign aims and objectives Mechanism for assessing effectiveness OPSS Publicity for 1993 charter mark winners to highlight the achievements of the 93 winners and encourage other organisations to measure their performance against the charter mark criteria. Assessed through market research. Promotion of the 1994 charter mark scheme to encourage as many public service organisations as possible both to assess their performance against the criteria and to take part in this year's competition. Analysis of applications received and market research. Charterline advertising to raise awareness of the service and to assess, during the pilot service, the effectiveness of different forms of advertising. Analysis through qualitative and quantitative research. HMSO Promotion of publications, videos and IT product range. Analysis of coupon responses, orders received directly and sales. Promotion of HMSO's status as a British Standards Institution agent. Analysis of sales. Strengthening of awareness of HMSO in central and local government, the health service and public utilities. Market research before and after campaign, plus analysis of coupon responses. Civil Service College Promotion of courses and other activities to ensure that enough customers are attracted to meet its financial and other targets. Results are assessed by customer response.