§ Mr. Matthew TaylorTo ask the Secretary of State for Social Security if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by(a) his Department and (b) his agencies (i) in the current financial year and (ii) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.
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§ Mr. ScottThe information is in the table.
DSS Headquarters 1993–94 campaigns and promotions
Objective Mechanisms for measuring the effectiveness 1. Council Tax Benefit Continuation of campaign which began in 1992–93, to maximise awareness of Council Tax Benefit Telephone and coupon response for leaflets 2. Child Support—Changes in Regulations To inform public of planned changes in child support maintenance regulations Telephone and written response 3. Pension Law Review Committee Publicise the report of the Pension Law Review Committee (Goode Report) Telephone response 4. Personal Pension Potential personal pension holders exercising informed choice Telephone and coupon response 5. Disability awareness Make information available to general public and to disabled people about antidiscriminatory practices, obstacles and opportunities Telephone and coupon response 6. State Pension Age Make information available on proposed legislative changes concerning State Retirement Pension age Take up response of leaflets 7. Working with benefits Make information available to unemployed people with families about Family Credit and other in-work benefits Awareness of TV advertising. Telephone response for Benefit News on a daily and weekly basis. Interview respondents to see if they conform to desired profile 8. Family Credit Provide information to Child Benefit recipients on their eligibility for Family Credit Telephone and written response To provide advisers and intermediaries with up-to-date information on Family Credit Medium to long-term take-up of benefit, maintenance of high awareness levels 9. Disability Working Allowance To make disabled jobseekers aware of the help Disability Working Allowance could provide in facilitating their transition into work Telephone response. Interview respondents to see if they conform to desired profile
Benefits Agency 1993–94 campaigns and promotions
Objective Evaluation mechanisms 1. Prescribed Industrial Injuries Disease 12—Bronchitis and/or Emphysema in Coal Workers To inform all coal workers who have worked underground for 20 years or more, and who suffer from bronchitis and/or emphysema, that they may now be able to claim Industrial Injuries Disablement Benefit and to give them information and access to the claiming procedure Coupon response on adverts, coupon coding to assess cost effectiveness of individual titles and qualitative research of the advert with the target group 2. Severe Cold Weather Payments To inform people on Income Support who are disabled, retired or who have children that a period of cold weather has been forecast and that they will receive extra benefit for heating Monitored calls on the Winter Warmth Line which is referred to on the advert 3. Year of the Elderly To raise awareness of the benefits available to elderly people through the promotion of our new leaflet Help after Retirement Monitored request for the leaflet and the campaign pack 694W695W
Contributions Agency 1993–94 campaigns and promotions
Objectives Mechanisms for measuring the effectiveness 1. Phone Book Advertising To publicise local Contributions Agency offices to general public Customer satisfaction survey 2. Mailing to employers To inform employers of changes in legislation Customer satisfaction survey 3. Mailing to Class 2 and Class 3 contributors Inform people paying by stamp card of new system of paying by quarterly billing and of direct debit Return of stamp cards, and increase in payments by direct debit 4. Exhibitions To promote the work of Contributions Agency to employers and key advisers Customer satisfaction survey
Child Support Agency 1993–94 campaigns and promotions Objective Mechanisms for measuring the effectiveness Introduction of Child Support Agency Continuation of the campaign which began in 1992–93 to introduce the Child Support Agency Telephone and coupon response plus attitudinal research 1994–95 campaigns and promotions
Plans for promotion work in 1994–95 for DSS headquarters and the agencies have not yet been confirmed.