§ Mr. Matthew TaylorTo ask the Secretary of State for Employment if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by(a) his Department and (b) his agencies (i) in the current financial year and (ii) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.
§ Mr. Michael ForsythThe information requested is set out in the table.
The Department is undertaking the following campaigns in 1993–94 budgeted to cost in excess of £10,000:
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Campaign Objective Evalutation Make It Your Business To increase awareness of Investors in People and National Vocational Qualifications among senior managers Pre- and post-campaign market research, measurement of direct response to the campaign (ie requests far further information) 1993 National Training Awards To invite entries for the competition and to publicise the winners Post-campaign market research, number of requests for entry packs to the competition Career Development Loans To invite enquiries about Career Development Loans Market research and assessment of the number of enquiries received Careers Service To announce the availability of the Careers Service prospectus Post-campaign market research New Horizons for Women To encourage women to diversify their participation in the workforce and in public life Assessment of the number of people attending the New Horizons events Just the Job/New Measures To raise awareness of Employment Service programmes among long-term unemployed people Tracking research and take up of publications Employer Campaign To raise awareness and encourage the use of Jobcentre services among employers Tracking research Disability To raise the awareness of disabled people and employers of the help available to disabled workers Tracking research Workstart To promote the Workstart programme to employers in its pilot areas Number of responses from employers Jobfinders Grant To launch the Jobfinders grant in its pilot areas Number of people who take up the grant Work Trials To promote Work Trials to employers and the long-term unemployed Number of places offered by employers and take up by unemployed people Community Action To launch Community Action to employers and the long-term unemployed Numbers taking part in the programme Note:
It is planned that the above campaigns will continue in 1994–95. New campaigns are planned to form the relevant groups about the modern apprenticeships programme and the new small firms training loan scheme.