§ 23. Mrs. Browning
To ask the Minister of Agriculture, Fisheries and Food what steps are being taken to improve the marketing of British horticultural products.
§ Mr. Jack
In addition to the promotional activities in which I and my colleagues are pleased to assist, my right hon. Friend has asked me to undertake a specific and intensive survey of horticultural marketing.
We are also consulting the industry on our proposals for a new marketing development scheme, and our "continental challenge" initiative with European retailers should open the door to better export performance.