HC Deb 28 October 1993 vol 230 c774W
23. Mrs. Browning

To ask the Minister of Agriculture, Fisheries and Food what steps are being taken to improve the marketing of British horticultural products.

Mr. Jack

In addition to the promotional activities in which I and my colleagues are pleased to assist, my right hon. Friend has asked me to undertake a specific and intensive survey of horticultural marketing.

We are also consulting the industry on our proposals for a new marketing development scheme, and our "continental challenge" initiative with European retailers should open the door to better export performance.

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