HC Deb 13 May 1993 vol 224 cc538-9W
Mr. Richards

To ask the Secretary of State for Wales what new initiatives the Welsh tourist board will be embarking on in the summer of 1993 to attract visitors to Wales.

Sir Wyn Roberts

The WTB has launched a major new £2.5 million advertising and promotional campaign for 1993–94 as part of its ongoing marketing strategy to support the tourism industry in Wales. This includes television advertisements, campaign posters, direct mailing/response advertising for the autumn, main and spring seasons. In addition to this, the WTB has earmarked nearly £800,000 for campaigns in selected overseas target markets with a much greater emphasis on European database marketing activities.