§ Mr. Stewart
[holding answer 10 March 1993]: For the first time in Scotland, a television advertisement will shortly be shown to promote organ donation. The advertisement will encourage would-be donors both to carry a card and to discuss their wishes with relatives, since in many cases family objections have prevented the use of suitable organs. A freephone number will be available so that callers can request donor cards.
The advertisement will appear for two consecutive weeks. We shall be assessing its impact to determine whether arrangements should be made for further screenings.