§ Mr. Dobson
To ask the Chancellor of the Exchequer if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out. by(a) Her Majesty's Treasury (b) the Central Office of Information, (c) the Department of National Savings, (d) Her Majesty's Customs and Excise, (e) the Inland Revenue and (f) the HMSO during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.
§ Mrs. Gillian Shephard
[holding answer 5 November 1991]: Advertising campaigns costing more than £100,000 carried out this year are given in the table. Campaigns that used television in addition to other media are marked with an asterisk. Those without an asterisk did not use television.271W
Topic Commencement Date Duration Company Launch of 'Investors in People' Scheme 17 October 1991 1 week Gold Greenlees Trott *TECS 1 April 1991 12 weeks Gold Greenlees Trott Career Development Loans 10 August 1991 6 weeks Gold Greenlees Trott *'Just the Job' booklet for unemployed 12 May 1991 4 weeks D'arcy Masius Benton & Bowles *'Just the Job' booklet for unemployed 12 September 1991 5 weeks D'arcy Masius Benton & Bowles Employment Service Staff Recruitment 1 April 1991 12 months PA Advertising Ltd. Energy Efficiency to reduce emissions by industry October 1991 6 months Laing Henry Energy Efficiency to reduce emissions in the home November 1991 4 months Collett Dickenson Pearce & Partners ECGD Insurance Services April 1991 2 months Leo Burnett Ltd. Blood Donors 29 July 1991 7 weeks FCO Ltd. Health of the Nation Leaflet 5 June 1991 2 weeks BMP DDB Needham Worldwide Ltd. *Nursing Recruitment 26 September 1991 2 months Laing Henry Health Services for Women 30 June 1991 3 months Laing Henry Children's Act 14 October 1991 10 months Laing Henry Police Recruitment—Specials April, August, October 1991 1 week Riley Ltd. *Crime Prevention 1 April 1991 2 months Collett Dickenson Pearce & Partners Passport Renewal 7 October 1991 2 months BMP DDB Needham Worldwide Ltd. Dangerous Drugs Bill 11 August 1991 3 days FCO Ltd. Electoral Registration 15 September 1991 4 weeks FCO Ltd. Smoke Alarms 19 October 1991 4 days FCO Ltd. Police Recruitment Graduates June 1991 5 months Riley Advertising *Family Credit 2 September 1991 6 weeks BMP DDB Needham Worldwide Ltd. Companies Registration Compliance October 1991 6 months Golley Slater Queens Award for Export/ Technology April 1991 4 months BMP DDB Needham Worldwide Ltd. *Navy Recruitment April 1991 Ongoing Young & Rubicam *Census 1991 4 April 91 1 month D'arcy Masius Benton & Bowles *AIDS May 1991 9 months BMP DDB Needham Worldwide Ltd. Ordnance Survey 26 June 1991 1 week Leagas Delaney Patent Registration move to Wales April 91 12 months Ayer Barker Ltd. *Scottish Electricity Share Flotation 26 March 1991 11 weeks Citigate Advertising Faulds Advertising *Child Road Safety Helmets 23 April 1991 3 weeks Miller Leeves, Waldron Allen, Henry Thompson Motorway Litter 19 April 1991 9 days Miller Leeves, Waldron Allen, Henry Thompson Drink/Drive 1 July 1991 1 month Miller Leeves, Waldron Allen, Henry Thompson Rear Seatbelts 1 June 1991 1 month Miller Leeves, Waldron Allen, Henry Thompson *Child Pedestrian Safety 21 October 1991 3 weeks D'arcy Masius Benton & Bowles *British Telecom Share Flotation 1 October 1991 2 months J. Walter Thompson Details of future campaigns have not been finalised. (c) Department of National Savings 5th Issue Index-linked savings certificates 10 June 1991 4 weeks McCann Erickson Advertising Ltd. *Children's Bonus Bonds 8 July 1991 4 weeks McCann Erickson Advertising Ltd. *Income Bonds 5 August 1991 4 weeks duration not finalised McCann Erickson Advertising Ltd. January 1992 *Savings Certificates February 1992 Duration not finalised McCann Erickson Advertising Ltd. Investment Account 18 August 1991 6 weeks McCann Erickson Advertising Ltd. Children's Bonus Bonds, Premium Bonds and Investment Account 1 November 1991 About 6 weeks McCann Erickson Advertising Ltd.
Topic Commencement Date Duration Company (d) Her Majesty's Customs and Excise Customs and Excise Staff Recruitment 1 April 1991 12 months Bernard Hodes (e) Inland Revenue—none (f) Her Majesty's Stationery Office—none