§ Mr. DobsonTo ask the Secretary of State for Transport if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mr. McLoughlinThe spending by my Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year and the estimated spending in 1991–92 is as follows:
Television Radio Newspaper Other £,000 £,000 £,000 £,000 1979–80 4,141 62 105 1,532 1980–81 3,502 336 129 1,737 1981–82 3,615 6 410 1,457
Topic Commencement date Duration Company Child road safety —cycle helmets 23 April 3 weeks Miller and Leeves WAHT —driving speeds 21 October 3 weeks DMB and B Drinking and driving 3 December 4 weeks DMB and B The following publicity campaigns costing more than £100,000 have been or are being carried out in 1991–92:
Topic Commencement date Duration Company New rear seat belt legislation 1 June 4 weeks Miller and Leeves WAHT Drinking and driving 1 July 4 weeks Miller and Leeves WAHT Coastal safety — Ongoing None Transport and the environment 6 July Ongoing None Safety on the Move exhibition programme — Ongoing None Road Traffic Act 15 August Ongoing None
§ Mr. DobsonTo ask the Secretary of State for Transport what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mr. McLoughlinThe total expenditure on the Department's press and public relations office since 1984–85 is as follows:20W
Television Radio Newspaper Other £,000 £,000 £,000 £,000 1982–83 2,319 98 816 1,415 1983–84 4,655 22 334 1,488 1984–85 1,723 207 476 2,873 1985–86 70 858 834 4,026 1986–87 72 520 738 4,489 1987–88 2,310 50 140 3,010 1988–89 1,867 110 365 3,367 1989–90 1,930 233 982 3,289 1990–91 3,122 145 833 3,962 1991–92 3,414 306 794 5,053 Detailed decisions have not yet been taken on expenditure by media for 1992–93, but the overall figure is expected to be approximately £9.5 million.
The increase in expenditure this year is largely due to the child road safety campaign; other major areas of expenditure include campaigns on drink driving and rear seat belts.
§ Mr. DobsonTo ask the Secretary of State for Transport if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by his Department during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each(a) the topic, (b) the commencement date, (c) the duration and (d) the advertising, promotional and public relations companies involved.
§ Mr. McLoughlinThe following television advertising campaigns have been carried out or are planned by my Department in 1991–92:
21W
£ 1984–85 339,426 1985–86 354,393 1986–87 363,446 1987–88 389,473 1988–89 437,950 1989–90 451,214 1990–91 517,905 11991–92 565,336 21992–93 590,776 1 Estimate. 2 Budget. These figures cover the overall costs of running the press office, calculated using the ready reckoner for staff-related costs.
Before 1984–85 the information division was a common service of the Departments of Transport and the Environment and the Property Services Agency.
§ Mr. DobsonTo ask the Secretary of State for Transport whether his Department has sent unsolicited direct mail as part of the distribution of publicity material.
§ Mr. McLoughlinNo.