§ Mr. Butler
To ask the Secretary of State for Wales if he has any plans to improve the overseas marketing of tourism within Wales.
§ Sir Wyn Roberts
The overseas promotion of Wales as a tourist destination is a statutory responsibility of the British Tourist Authority, although the Wales tourist board can, with the agreement of the BTA, act on its behalf.
Following a meeting I had with the chairman of the WTB last June, the board commissioned a study intended to identify ways of improving the effectiveness of the overseas marketing of Wales, within the existing legal framework.
I understand that the report is expected very shortly. I assure my hon. Friend that Ministers will consider its findings very carefully.