§ Mr. Forth
Direct mail advertisements, including those for private health screening services, are covered by the British code of advertising practice, which is administered by the Advertising Standards Authority.
False statements in advertisements are covered by the provisions of the Trade Descriptions Act 1968. The Control of Misleading Advertisements Regulations 1988 enable the Director General of Fair Trading to seek a court injunction to prevent the publication of a misleading advertisement, where other means of control have failed. I have no plans to introduce any further controls.