HC Deb 16 May 1989 vol 153 cc155-7W
Mr. Dobson

To ask the Secretary of State for Health if he will place in the Library details of each major publicity campaign mounted by his Department in 1985–86 and each successive year, including in each case the objectives of the campaign, the intended audience and the outcome of the monitoring of the achievement of the intended objectives, and national research conducted for him by the Central Office of Information together with a note of the intended objectives in the campaigns in 1989–90.

Mr. Mellor

[holding answer 2 May 1989]: The following is a list of major publicity campaigns mounted by my Department where expenditure has exceeded £0.5 million in any financial year over the period 1985–86 to 1988–89:

Campaign Objectives Audience
Aids To provide information on the means of transmission of and prevent the spread of HIV infection The general public
Drug misuse To provide information on the risks of and reduce the incidence of drug misuse The general public
Nurse recruitment To improve recruitment and retention of trainee and qualified nurses to meet the future needs of the NHS Potential recruits and former NHS employees

Information on the outcome of monitoring and the achievement of objectives is not available in the form requested and could be provided only at disproportionate cost.

Research conducted by the Central Office of Information on major campaigns over the financial years 1985–86 to 1988–89 is as follows:
Subject and Title Date Cost
AIDS
Creative pre testing August 1985 49,525
Survey RS 85/86 October 1985 543
Campaign evaluation January 1986 126,351
Communication ball test March 1986 26,657
Moralists/trialists March 1986 2,990
Omnibus check March 1986 7,059
Youth campaign development August 1986 21,390
Leaflet research August 1986 23,920
Youth tracking study 86 August 1986 57,328
Leaflet post evaluation September 1986 64,055
Adults qualitative November 1986 18,504
New campaign-dipstick November 1986 69,089
Attitudes to condoms quality research February 1987 31,050
Ethnic attitudes February 1987 8,740
Antibody test leaflet February 1987 13,513
Media coverage March 1987 33,976
AIDS/anti drugs research March 1987 37,088
Sexual behaviour/holiday abroad March 1987 14,433
Attitudes of West Indians April 1987 80,500
AIDS/Drugs D/Head creative concepts summary May 1987 27,370
AIDS/Drugs 87/88 quality evaluation September 1987 55,050
Drugs
Anti-heroin finished ads. April 1985 14,331
Qualitative heroin dipstick November 1985 32,318
Heroin 86–87 creative development February 1986 19,435
Heroin evaluation STG III February 1986 30,544
Anti heroin double head communication CH April 1986 20,183
Heroin evaluation STG IV June 1986 37,548
87 campaign target met research November 1986 31,223
Heroin evaluation STG V January 1987 35,420
Campaign evaluation August 1987 37,914
Anti injection 88 May 1988 40,940
Creative development STG 88/89 September 1988 28,520
Creative development STG III November 1988 17,342

Subject and Title Date Cost
Camp evaluation; stage VII December 1988 44,647
Camp 88/89 qualitative December 1988 42,182
Nursing
Recruitment qualitative camp
June 1985 25,588
Recruitment check June 1986 16,129
Recruitment strategic research June 1987 26,847
Recruitment communication check 88 May 1988 24,895
Recruitment campaign evaluation 88 July 1988 28,750
Recruitment tracking 88 August 1988 36,855
Recruitment phone response September 1988 7,388
Recruitment addline analysis October 1988 5,353
Back to nursing research February 1989 27,198
Youth concept research March 1989 14,634
Male nurse recruitment March 1989 22,954

£ millions
Year Net contribution before refunds and VAT abatements Negotiated refunds VAT abatements Net contribution after refunds and abatements
1973 102 — — 102
1974 29 — — 29
1975 -56 — — -56
1976 167 — — 167
1977 369 — — 369
1978 822 — — 822
1979 947 — — 947
1980 804 98 — 706
1981 1,090 693 — 397
1982 1,625 1,019 — 606
1983 1,454 807 — 647
1984 1,184 528 — 656
1985 2,035 61 166 1,808
1986 2,273 — 1,701 572
1987 2,866 — 1,153 1,713
1988 2,956 — 1,594 1,362

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