§ Mr. DobsonTo ask the Secretary of State for Wales if he will place in the Library details of each major publicity campaign mounted by his Department in 1985–86 and each successive year, including in each case the objectives of the campaign, the intended audience and the outcome of the monitoring of the achievement of the intended objectives, and national research conducted for him by the Central Office for Information, together with a note of the intended objectives in the campaigns in 1989–90.
§ Mr. Peter Walker[holding answer 2 May 1989): For the years 1985–86 and 1986–87, the Welsh Office mounted no major publicity campaigns. Major campaigns undertaken/planned by the Welsh Office in the following years were:
436W1987–88
(a) European Year of Environment
Objective To promote the aims of the European Year of Environment to farmers and rural communities by an exhibition at major agricultural shows throughout Wales. Audience Farmers and people working and living in rural communities. (Cost £111k)1988–89
(b) Enterprise Wales Roadshow
Objective To promote the various schemes offered under the Enterprise Initiative, especially those unique to Wales, through paid advertising, and a travelling exhibition at industrial estates (42) throughout Wales.Audience All types of business looking for assistance to develop. (Cost £70k)Measure of Effectiveness Unit cost of "serious" inquiry (ie one that was followed up by Welsh Office Industry Department) was measured. This was approximately £100 per inquiry.(c) Valleys Initiative
Objective To launch the Valleys Initiative through a Print and Press launch.Audience Press, local authorities and businesses within Valleys. (Cost £40k)1989–90
(d) Festival of Food and Farming
Objective To promote Welsh food and crafts in England and Wales through an exhibition at Hyde Park, followed by displays at major agricultural events in Wales.Audience Retail and wholesale buyers, general public. Number of trade inquiries being measured. (Cost £200k)(e) Community Charge
Objective To make people aware of the legal requirements and rebates of the community charge through bilingual paid advertising and leaflets, via postal drop to all households in WalesAudience All households in Wales. (Cost £400k)Measure of effectiveness Estimated cost of informing each household 33p.(f) The Welsh Office also took part in the following major campaigns initiated by other Whitehall Departments:
1988–89 1989–90 £k £k Drugs/AIDS 60 180 Education 100 150–200 Transport and Highways 30 35 Housing — 92 No research by COI has been commissioned by the Welsh Office for any of these campaigns.