§ Mr. Grocott
To ask the Chancellor of the Duchy of Lancaster what is the total cost of the television advertising campaign on the enterprise initiative; and what is the cost expressed in terms of expenditure for each successful application received.
§ Mr. Forth
Expenditure on television advertising for the Enterprise Initiative since January 1988 has been about £13 million. Up to 2 June 1989, over 26,500 firms had successfully applied for assisted EI consultancies. It is not appropriate, however, to express one in terms of the other since the advertising has been concerned with the Enterprise Initiative as a whole and not just the six EI consultancy initiatives.