HC Deb 24 April 1989 vol 151 cc432-3W
79. Mr. Stern

To ask the Minister for the Arts how he is encouraging marketing of the arts.

Mr. Luce

As I announced to the House on 21 March, at column 509, I am building on marketing initiatives introduced over the last two years by now offering to support extended consultancies to arts organisations trying a new marketing approach, and the work of arts marketing consortia.

These initiatives, which will be run on my behalf by the Arts Council, are aimed at improving access to the arts and building up new and wider audiences.