Departmental Television Advertising

HC Deb 03 May 1988 vol 132 c367W

Mr. Boateng

To ask the Chancellor of the Duchy of Lancaster if he will give the total cost to public funds of(a) the current television advertising campaign for the single European market and (b) the current television advertising campaign for the enterprise initiative scheme.

Mr. Butcher

The estimated cost of the current DTI television advertising campaigns are as follows:

	£
Single European Market	3.8 million
Enterprise Initiative	5.6 million

Mr. Boateng

To ask the Chancellor of the Duchy of Lancaster if he will give the total annual expenditure by his Department on television advertising campaigns, approved for broadcast by the IBA for each year since 1979 to the current financial year.

Mr. Butcher

The annual expenditure on TV advertising by the Department of Trade and Industry and its predecessor Departments since 1979–80 is as follows:

	£
1979–80	—
1980–81	—
1981–82	—
1982–83	729,934
1983–84	192,486
1984–85	31,635
1985–86	—
1986–87	—
1987–88	5,570,016

Budget allocations for television advertising during 1988–89 are still under discussion.