HC Deb 07 March 1988 vol 129 c22W
66. Mr. Jessel

To ask the Minister for the Arts what assessment he has made of the financial and marketing skills of arts bodies; and whether the Arts Council is providing advice on these skills.

Mr. Luce

In assessing its clients the Arts Council has regard to management ability as well as to artistic excellence. The council's new marketing department has embarked on a full programme of marketing support. I am also giving direct encourgement to marketing and recently announced support for two new measures: a distance learning package and training courses for top management.