§ 66. Mr. Jessel
To ask the Minister for the Arts what assessment he has made of the financial and marketing skills of arts bodies; and whether the Arts Council is providing advice on these skills.
§ Mr. Luce
In assessing its clients the Arts Council has regard to management ability as well as to artistic excellence. The council's new marketing department has embarked on a full programme of marketing support. I am also giving direct encourgement to marketing and recently announced support for two new measures: a distance learning package and training courses for top management.