§ Mr. Gregory
To ask the Secretary of State for Employment what information he has on the results of any consumer research regarding public understanding of the crown classification scheme for hotels; and if he will make a statement.
§ Mr. Lee
In 1987 the English Tourist Board (ETB) commissioned a survey of public understanding of the crown scheme. The research was undertaken by MaS Research Ltd. in the last two weeks of March 1987. The results showed that, of a total sample of 4,759 people interviewed, 3 per cent. recognised the crown symbol, and 4 per cent. were aware that the ETB had a rating system for hotels. However, the survey was carried out less than three months after the public launch of the scheme.