§ Mr. Pikeasked the Secretary of State for Social Services what proportion of his Department's advertising and promotional budget is spent on regional and local newspapers; and if he will make a statement.
§ Mr. FowlerThe choice between using national newspapers or regional and local press is dictated by the need to achieve cost effective cover of the target audiences for particular campaigns.
30WSpending on press advertising by the Department in 1986–87 was £5.1 million of which £315,000 was spent in the regional and local press, representing just over 6 per cent. of the total.