§ Mr. Lathamasked the Secretary of State for Social Services what arrangements he is making to ensure that Government advertisements relating to the AIDS campaign are placed in provincial and local newspapers; and whether he will make a statement.
§ Mr. Wainwrightasked the Secretary of State for Social Services what use the Central Office of Information plans to make of regional newspapers in respect of public information on AIDS.
§ Mr. NewtonThe first stage of the AIDS campaign has been mainly confined to the national press as this remains the fastest way of getting a complicated issue before as large a number of the adult population as possible.
We are now examining the scope for advertising in the regional press as a way of providing a local context for the AIDS public education message and also as a means of reaching the substantial minority which takes a regional or local newspaper only.