§ Mr. Dobsonasked the Secretary of State for Trade and Industry what will be the estimated spending by his Department on television, radio and newspaper advertising, respectively, and other promotional literature in the current year; and what was the total in 1979–80 and each intervening year.
§ Mr. Butcher[pursuant to the reply, 19 November 1986, c. 186]: Information is not readily available to distinguish between expenditure on advertising in newspapers and that in the press generally. Nor is it readily available for minor amounts spent other than centrally by my Department.
The figures which are readily available are:
TV Advertising radio Newspapers (press) Promotional literature 1979–80 — 4,815 248,688 599,117 1980–81 — 8,957 527,882 920,410 1981–82 — 30,005 799,982 1,365,831 1982–83 729,934 70,820 1,340,523 1,100,825 1983–84 192,486 — 1,198,443 1,325,257 1984–85 31,635 — 2,081,883 1,444,935 1985–86 — — 1,216,424 876,588 1986–87 — — 995,000 512,772