§ Mrs. Clwyd
asked the Secretary of State for the Home Department how the ban on advertising of cigarettes on television is implemented.
§ Mr. Giles Shaw
In May 1965, the Government issued a direction to the ITA, the forerunner of the IBA, banning the broadcast advertising of cigarettes and cigarette tobacco. This direction remains in force under section 8(5) of the Broadcasting Act 1981. It is for the IBA to ensure that the independent programme companies comply with the direction.