HC Deb 25 April 1986 vol 96 c254W
Mr. Austin Mitchell

asked the Secretary of State for Energy what was the cost of his Department's hoax advertisement published in national newspapers on 1 April; and if he will indicate what purpose it served; and if he will make a statement.

Mr. David Hunt

This advertisement was placed inThe Times and Guardian at a cost of £18,000. It was one of a number of energy efficiency advertisements scheduled to appear in April and May. The advertisement was designed to gain public interest and jolt inertia.

Advertisements placed in these publications on April 1 are always likely to attract special attention and be closely read and the Department saw an opportunity to get extra value for its advertising spend. The advertisement attracted a significantly higher number of requests for energy efficiency information than is obtained on average in response to the Department's normal press advertisement.

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