§ Mrs. Renée Shortasked the Secretary of State for Social Services how the tobacco industry is complying with the 1980 voluntary agreement progressively to reduce the amount of poster and cinema advertising; what the industry has spent on such advertising in each year since 1980; and what steps he takes to monitor such spending.
289W
§ Mr. John PattenThe monitoring of cigarette advertising expenditure is undertaken on a confidential basis by the Department in accordance with the terms of appendix 2 of the voluntary agreement on tobacco products advertising and promotion, and health warnings, dated January 1983, a copy of which is in the Library. This agreement provided for reductions in cigarette advertising on posters and in cinemas over the period to 31 March 1986. The quarterly returns submitted by the tobacco industry indicate that these reductions are being achieved.