§ Mr. Walters
asked the Minister of Agriculture, Fisheries and Food what steps the Potato Marketing Board is taking to improve the marketing of British potatoes.
§ Mr. Peter Walker
I am encouraging the Potato Marketing Board to strengthen its efforts in marketing British potatoes so that they meet the needs of the domestic consumer and the processing industry. In response to an initiative by the board, which I very much welcome, I am making available £150,000 to help the board launch a premium potato campaign for the 1982 potato crop. The Central Council for Agricultural and Horticultural Co-operation will be working closely with the Potato Marketing Board in this campaign, from which I hope to see benefits for both growers and consumers.