§ Mr. Sheerman
asked the Secretary of State for Transport if he will set out the total expenditure by his Department on publicity campaigns on road safety over the last 10 years; and if he will break down these figures for television advertising, press campaigns, and so on.
§ Mrs. Chalker
Total expenditure in the 10 years 1972–73 to 1981–82 was £35,405,000. A breakdown of costs between the various media used is not available for the whole period, but for the last six years the division of costs, excluding production costs, was as follows:
per cent. TV 82.2 Poster 9.5 Press 3.7 Cinema 3.1 Radio 1.5