HC Deb 19 January 1981 vol 997 cc8-9W
22. Mr. Gwilym Roberts

asked the Secretary of State for Trade if he will initiate a study into advertising and promotion campaigns directed at children; and if he will take steps to curb this form of advertising.

Mrs. Sally Oppenheim

The Advertising Standards Authority has recently published a study of children's reactions to advertisements and is considering how this should be followed up. I have also received views as requested from the National Federation of Women's Institutes and the Scottish Women's Rural Institutes. There is no evidence however of any need to intervene at present.