§ 24. Mr. Neubertasked the Minister of Agriculture, Fisheries and Food in what ways the Apple and Pear Development Council has improved the promotion of United Kingdom production.
§ Mr. Peter WalkerSince I reorganised the Apple and Pear Development Council in May last year it has launched a television advertising campaign, increased its general publicity activity and introduced the kingdom scheme for promoting the marketing of British apples. Thanks to the council's efforts, both traders and consumers have been reawakened to the merits of British apples and pears.