HC Deb 25 October 1976 vol 918 c83W
Mr. Moonman

asked the Secretary of State for Employment what percentages and totals of his advertising budget were allocated to weekly periodicals and the Labour Weekly, in particular, at 31st December 1975 and to 30th June 1976.

Mr. John Grant

The cost of advertising placed in weekly periodicals on behalf of my Department for the 12 months ended 31st December 1975 was £18,472. This sum represented 11 per cent. of the total advertising expenditure. No advertising was placed inLabour Weekly. No advertising was placed in any weekly periodical during the six-month period ending 30th June 1976. The selection of advertising media for publicity campaigns is governed by budget limitations which necessitate the use of publications which achieve the most cost-effective access to those to which the information is directed.