§ Mr. Michael Latham
asked the Secretary of State for Energy whether he will now assess the savings achieved in fuel and power consumption in each of the main energy supply industries by his "Save It" campaign; whether he intends to repeat or intensify that campaign this winter; and, if so, when the new campaign will begin.
§ Dr. John A. Cunningham
It is not possible to separate the energy saving effects of higher energy prices, the "Save It" campaign, and other Government energy conservation measures, since they all reinforce each other. The best assessment we can at present make is that the combined savings in total primary energy consumption, from prices and the Government programme, including the "Save It" campaign, have been in excess of the original estimate of 2 per cent. My Department is continuing the "Save It" campaign through various forms of information and publicity directed at both industrial and domestic users. We are planning for a further series of Press advertisements to start shortly.